Originally posted by the Stevens Point Journal -Photos Courtesy of Stevens Point Brewery
The Stevens Point Brewery is marking its 160th anniversary with several special items, highlighted by a commemorative draft beer that will be available this summer only while supplies last.
Julie Birrenkott, marketing manager for the brewery, said in a release that the style of beer will not be announced until this summer.
A retro can package for Point Special Lager, commemorative bottle caps, and giveaway promotions at retail stores will also be part of the anniversary celebration.
The retro cans will appear in specially marked 12- and 24-packs, according to the release. The cans will feature a Point Special label from the late 1890s when the brewery was owned by Gustav Kuenzel.
“What better way to celebrate your history than by proudly displaying it where everybody can see and enjoy it?” said Joe Martino, Point Brewery operating partner, in the release.
Birrenkott said longneck bottles of all Point beers will sport the commemorative bottle caps starting in spring, and added that giveaways will begin at participating retailers in early summer.
“Let’s just say that if you want to pour delicious draft beer directly in your home, it will pay to keep an eye out for Point-branded displays in retail and on our social media,” Birrenkott said. “These prizes and giveaways are a perfect way for us to thank the Point beer fans in our home markets. They have been our most loyal customers throughout the years.”
Stevens Point Brewery, 2617 Water St., was founded in 1857 making it one of the oldest continuously operating breweries in the United States.The brewery has continued to grow, investing nearly $5 million between 2010 and 2014 in building expansions and upgrades to equipment and infrastructure. The brewery currently has an annual brewing capacity of 150,000 barrels, and its beers and hard ciders are sold in 36 states.
For more information about the Stevens Point Brewery please visit www.pointbeer.com or call 1-800-369-4911. You can also find the business on Facebook, Twitter and Instagram. Tours of the brewery are available; schedules are listed on the website.