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Portage County Farmers Market

Iola Car Show Coming July 11-13

By Portage County Business Council

The Iola Car Show is one of America’s largest auto events. With 2,500 show cars, 4,200 swap spaces, 1,600 camp sites, 1,000 for sale car corral spaces and some of the best food anywhere, there’s something for everyone to enjoy. The event offers free parking, free admission for children 12 and under, and affordable fun for the whole family. Don’t forget to register for the incredible giveaways, and visit the awesome national sponsor displays.

The Iola Car Show is a production of Iola Old Car Show Inc., a non-profit corporation established to promote the industry and for the betterment of our area communities.

With over 300 acres that showcase more than 2,200 show cars, 4,200 swap spaces, 1,000 car corral spaces and 1,600 camping spaces, the Iola Car Show is one of the biggest events for auto enthusiasts in the America. Our range of services, from free parking and complimentary Wi-Fi and bus services, are designed to provide you with a comfortable and convenient experience at the Iola Car Show and Swap Meet.

Hundreds of volunteers, thousands of vendors, and tens of thousands of people will come from across the globe to Wisconsin and celebrate the Iola Car Show on July 11-13, and this year, the event’s leaders hope to welcome many more first-time attendees and new faces who are looking for a fresh summer event that provides fun for all ages. For guests who’ve already thought about coming out this year, you’ve picked a good year to start!

Free concerts are included with Car Show admission, including BoomBoxX and the Johnny Wad Band on Friday night; and the Third Wheels, The Del Rays, and extraordinary Elvis Presley tribute act Tony Rocker on Saturday night. The Iola Car Show is far from a little backyard event.

You don’t even need to leave the Iola Car Show grounds – there are 1600 sites available for tent and RV camping. Free buses will run to the show grounds non-stop between 6 am and 7 pm.

Learn more about this great event and how to get tickets at